I designed postcards with photos of the hidden places, the logo and social media links.
Since those will be given away for free and they depicture places in Dublin it is very likely that they will be actually posted, and since they have the logo and a little explanation in the back it will be a very easy way for people to get to know my app.
Nowadays you can see stickers everywhere, sometimes you don’t know what they are for, they are simply nice, and some other times it is very clear what product they want to promote. anyway, people love this kind of things, and if they like them enough they might even put them in visual places like their computers or folders. They could also stick them in random places, but in any case, it would be a good way of people to wonder “what is Curious?” and check it out.
Part of this campaign would be to create banners that would be placed in specific places around the city. Ideally, the best locations would be tourist places or big streets like Henry St. because the people who are in those places are more likely to be interested in the app. They would be mostly tourists who might want to discover new spots in Dublin.
To create this banner I will follow the guidelines of Dublin City Council
I designed an interactive billboard to promote the app in the streets. My inspiration was the Burt’s Bees Ad.
To promote their Intense Hydration range, Burt’s Bees used their own consumers to reveal a before and after demonstration with an interactive billboard in Minneapolis, created with the company’s go-to ad agency, Baldwin&.
This clever use of design and construction meant that the before image literally “flaked” away as viewers peeled off the skin of coupons attached to the board, redeemable at local stockists. Eventually, all the coupons were removed and all that was left was a shiny, flat surface and a happy, smiling ‘hydrated’ after image.
We see advertisements in the street every day so I believe creating something interactive will stand out and will be easier to remember for the users.
The base is a photo of a secret spot in Dublin that will include a little logo and a slogan. This photo will be covered by black post-its that combined will show the logo in big size.In the back of this post it’s you will find the web page and the social media for the app. In a future version, you could also find a discount code (for future features)The idea is that the people walking around take a post it (out of curiosity) and little by little reveal the image behind it.
I made a video to introduce the app. in the video you can see a few images of Dublin moving towards you quite fast. the idea behind it is that you can’t see them properly, just get a general idea. following this images you can read CURIOUS? and see the social media links
The idea is to make people curious about it( as usual!)
EMAIL MARKETING CAMPAIGN
The web page will also have an option to sign up to my newsletter. I will be sending emails to the people who sign up for it. this emails will be created with Mailchimp.
I created an email that will be sent to all those who sign up for the newsletter.
I attended to related events to network with people and to find secret spots in Dublin myself.
A tour with a graffiti artist that will show you some graffitis around the city and tell the story behind them. Definitely, the kind of thing that I could include in my app. This tour was full of photographers as well as instagramers (since it was organized by “instagramers Dublin”) so it was a great opportunity to meet people and ask them if I could use their pictures to feature in my Curious Dublin Instagram account.Of course, they were happy about it and I got to share really nice pictures of the graffitis in Dublin.
Again another event from Instagramers Dublin. In this event I meet some of the featured Instagrammers in Dublin. The quality of their photos was impressive and they were happy to share them with me.
After attending these events I realised that they are really important for new companies or for the launch of new products. Once the app is ready I will partner up with a couple of other companies (Jameson, Instagram Dublin…) and prepare a launching event. this way people will get to know the app in a nice, fun way.
Another kind of events that will help spread the word are the tours. I will organise “the CURIOUS tour”. this will be a tour around Dublin to show some of the secret spots that you can find in the app.