CURIOUS: The social media campaing


First of all, I decided to create an Instagram account for the curious app. I wrote a small introduction and I used the logo as my profile picture. As my first posts I used photos which I took myself around Dublin. In some of them, I wrote exactly what they were and a bit of information about them. In some others, I asked the users to guess where the place was. My intention with this is leading the user to engage with the project.

Eventually, I realized that I didn’t have enough good pictures and I was running out of places to show, so it was time to ask people to start sharing their pictures. I took a look to other Instagram profiles in Dublin that are already doing this( igersdublin, lovindublin, visitdublin among others)

I wrote a small text with the instructions that from now on I would include in all my photos:

“For the chance to be featured use

@curious_dublin and #thecuriousapp”

Since I didn’t have a lot of followers yet and usually people focus more on the photo than on the text this didn’t work out so well. Since I still needed the users to share their photos I decided to look for the kind of photo I would like to have on my page and write a private message to the owner to ask for permission to feature it. The response to this was impressive. 90% of the users I asked said yes happily, which allowed me to share amazing photos from really good photographers who are also getting more attention their work in exchange.


I also decided to write in plural so it looks like a company or a group of people, more than a sole individual. I believe this will make people feel more confident about sharing their pictures with me.

To repost the images of other users I used a complementary app, Buffer. With this app, I can not only repost the pictures but also schedule the posts. This allows me to post even at times where I don’t have access to my phone. Buffer also have a great web page and blog with really good tips for social media campaigns.

I changed the Instagram account to a business account and this allowed me to see the stats and that way control the traffic on the page.

Thanks to this stats I can fins out when is the best time to post to reach more followers, where are my followers from, if they are male or female, etc.

Here you can see that on Thursday the best time to post is between 3 and 9 pm so I will keep this in mind. Also, the majority of my users are between 18 and 34 years old. This is only half reliable because being an Instagram account most of Instagram users are between this ages.

The use of appropriate hashtag was also key in the gaining followers process. I tried to use hashtags that were relevant. First of all, I used the one specifically created for the app #thecuriousapp and #curiousdublin. I also tried to use some that would attract travelers like #freedublin, #visitdublin #visitireland #secretdublin or #cheapdublin. I also used the most popular ones to reach random users that might find it interesting but wouldn’t find it otherwise.An example would be #picoftheday. Finally, I used some related to the image itself like #graffiti, #art, #architecture, etc.



I created a facebook page and I linked it to the Instagram account so all the photos get posted on the page. In addition to this, I also posted announcements and other kinds of information related to the app.

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By taking a look at the insight I can decide when s more convenient to post or what kind of post are more popular.For example, I can see that the graffiti pictures are more popular that the architecture ones. A good strategy would be to post a popular picture on a no popular day, so the number of visitors increases in weak periods.




I decided to create a Pinterest board because the imagery is very important in my app and Pinterest is all about images. I decided to only upload the images with the logo and the social media links so everybody who sees it realizes that there is a place where they can see more and they decide to take a look.